E-commerce, especially in B2B, is and has been going through a transformation. The market is changing and the way your customers approach their purchasing journey has also changed. As a result, more and more companies are adding an online sales channel to their business. Companies that do not have real-time connectivity from their E-Commerce webstore to their back-end accounting/ERP system are at a great disadvantage.  This disadvantage takes the form of disappointed online shoppers, poor customer service levels, and losing to your competition. Continue reading why Ecommerce for Dynamics NAV/Microsoft Business Central is critical for your success.

The more you know about what your customers want, the better you can serve them. A B2B e-commerce platform allows you to improve your customer experience with simple features such as selling outside office hours (or during store closures) and still offering customer-specific catalogs and prices. These features optimize your business efficiency, improve your internal processes, and reduce costs.

For your customers, ease of use and speed are key: easier and faster checkout, easy repeat ordering, quicker delivery, and improved tracking are among the top features B2B buyers see as a priority in their B2B buying experience.

Times are changing, and business models are no longer limited to only B2B or B2C. We are seeing a slow change to alternative models such as B2B2C (business-to-business-to-consumer), D2C (direct-to-consumer), or B2E (business-to-employee) in order to better meet more specific end-consumer needs. Your online sales channel should take your business model and your customer’s needs into account.

Most B2B businesses have complex ordering processes, large collections of attributes, and elaborate back-end systems. But as we see more blended business models and more organizations selling direct-to-consumer, we are also seeing more and more B2B sales portals trying to recreate the same user experience B2C businesses offer consumers: using wish lists, simple checkout processes, and cross- and upselling. These are typical retail strategies that can also be used to boost online B2B sales.

B2B e-commerce platforms have to accurately deliver against all these complex order requirements. Sana Commerce accomplishes this by having proven and proven Ecommerce Solutions for the SMB Market.  With deep integration with Microsoft Dynamics NAV and Microsoft Business Central’s Business Logic in real-time, Sana’s solutions can enhance your web store capabilities and give your customers the ability to take orders 24/7.

Learn more about Sana ECommerce for Microsoft Business Central and Dynamics NAV

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